The Small Business Secret Sauce: Custom Packaging

If you're a small business owner, you know that every detail counts. From your website design to your customer service, everything contributes to the overall impression your business makes.

But one detail that often gets overlooked is packaging.

Custom packaging can be a game-changer for small businesses, helping you stand out from the competition, build brand awareness, and increase customer loyalty.

Here are just a few of the benefits of custom packaging:

• Stand out from the crowd: In a world where everyone is selling similar products, custom packaging can help you make your brand stand out from the rest. It's a way to show your customers that you're unique and that you care about the details.

• Build brand awareness: Your packaging is one of the few things that will be with your customers throughout the entire buying experience. This makes it a great opportunity to reinforce your brand identity and create a lasting impression.

• Increase customer loyalty: A well-designed and executed packaging experience can create a positive emotional connection with your customers. This can lead to increased customer loyalty and repeat business.

Our client Artilect wannted to be known as the best outdoor base layer on the market. Not only did they use the finest merino wool from New Zealand they also leveraged custom sustainable packaging when launching into retailers like REI.

So, if you're looking for a way to take your small business to the next level, consider investing in custom packaging. It's an investment that will pay off in the long run.

Here are a few tips for creating effective custom packaging:

• Start with your brand: Your packaging should be consistent with your overall brand identity. Use your brand colors, logo, and fonts on your packaging.

• Choose the right materials: When choosing packaging materials, consider the type of product you're selling and the level of protection it needs. For example, if you're selling fragile products, you'll need to choose durable packaging materials.

• Think about sustainability: Today's audience has high standards for sustainability in the products they choose to buy.

• Make it easy to open: Your packaging should be easy for customers to open. Avoid using complex or frustrating packaging designs.

• Include a call to action: Encourage customers to learn more about your brand or products by including a call to action on your packaging. This could be a link to your website, a social media handle, or a QR code.

By following these tips, you can create custom packaging that is both effective and visually appealing.

When entering noisy market places like athleisure apparel it can be difficult to make waves. We collaborated with our client to design a truly custom packaging experience for their product launch. This is an example of our packaging design work prior to developing prototype samples.

Food for thought - here are some examples of once-humble businesses that have used custom packaging to become titans:

• Apple: The company's signature white boxes are instantly recognizable and are often shared on social media.

• Tiffany & Co.: The company's signature blue boxes and white ribbons are a symbol of luxury and sophistication.

• Harry's: Harry's is a razor company that uses custom packaging to create a fun and engaging unboxing experience for its customers. The company's packaging includes illustrations and humor, which helps to make the unboxing experience more memorable.