Are influencer and PR packages dead?
Let’s talk about it.
I see them nonstop. Stacks of boxes. Overuse everywhere. Inserts galore.
As a packaging design and supply-side partner, I get it.
But imagine what influencers see.
Forget Amazon deliveries—some of these people have enough packaging waste to build a new city block. And their trash bins? Overflowing like the amount of bad Netflix shows in 2024.
So, what’s next?
The Old PR & Influencer Packaging Playbook is Tired
It’s true.
Premium unboxing experiences had their moment for now.
Brands spent small fortunes creating the “perfect box.” And influencers filmed it all—slow-mo lid lifts, dramatic reveals, the whole dog and pony show.
But let’s be real. That playbook is tired and nowadays simply lazy.
Costly. Predictable. Less ROI every time.
If you’re a brand playing in this space, you’ve probably seen it too.
So where do we go from here? How do you grab attention in a way that actually works?
You think different.
A Case Study Worth Watching
Look at the health suppliment brand Puresport.
This past Black Friday, they partnered with Greenhouse Sports and rewrote the PR rulebook.
Instead of sending influencers more stuff, they sent 500 empty boxes.
You read that right. Empty.
The ask? Simple:
“Fill this box with unused PR merch and products, and we’ll donate it to disadvantaged youth.”
Why It Worked (and Why It’s the Future in 2025)
It flipped the script.
In a world of excess, they sent nothing. That alone got people’s attention.
It connected emotionally.
It wasn’t just another swag dump—it was a chance to give back, easily and meaningfully.
It was inherently shareable.
Influencers loved it. They filmed themselves filling the boxes. Longer, more genuine content. Maximum exposure.
It was intentional. It was different. It worked.
They told a story that mattered.
Now here’s the thing—you don’t need a Puresport budget to do this.
You just need deeper thinking, smarter strategy, and a partner who can help you execute. Someone who lives and breathes story telling, modern audiences, social trends, and packaging solutions (like we do).
If that sounds like you, you should probably check this out: logicagencyinc.com/services.
The New Benchmark
In 2025, the best campaigns won’t just “sell.”
They’ll connect.They’ll entertain.They’ll inspire.
Forget following the old playbook of "how nice can we make this box?"
The brands that win will be the ones that tear it up, throw it out, and write their own rules.
And here’s the kicker—it’s not just about sending a box. It’s about sending the right story/message with a strategy that gets people engaged and connected.
Need a team that can help you pull this off? You know where to find us: logicagencyinc.com/services.
Here’s How You Win in 2025
Be intentional.
Why are you sending this? What’s the purpose?
Be authentic.
No one likes fake. People share what feels real.
Be bold.
Playing it safe won’t win you attention.
Connect and listen to your audience.
What do they care about? Where else do they spend time? What are they passionate about? What will make them stop scrolling and engage?
Purpose-driven creativity is the future.
Puresport showed us change. Now it’s your turn.
2025 is coming. Are you ready?