Your packaging is the first thing that potential customers see whether the product is ordered online or bought in retail stores, so it's important to make a good impression. If your packaging design is outdated, doesn't reflect your current brand, and/or lacks sustainability it could be costing you sales.
Here are 5 signs that your packaging needs an update:
Your packaging is outdated: If your packaging hasn't been updated in a few years, it's probably starting to look dated. This could make your products look less appealing to potential customers.
Your packaging doesn't reflect your brand: Your packaging should be a reflection of your brand identity. Brand identities change and if your packaging doesn't match your brand's current tone, style, or values, it could confuse potential customers.
Your packaging isn't functional: Your packaging should be easy to open and use, and it should protect your products from damage. If your packaging is difficult to open or doesn't protect your products well, it could frustrate customers and lead to returns.
Your packaging isn't sustainable: More and more consumers are looking for sustainable products and packaging. If your packaging isn't sustainable, it could turn off potential customers.
Packaging cost is out of control: If your packaging costs are too high, it's time to consider where cost can be saved.
If you're experiencing any of these signs 🤒, it's time to start thinking about auditing your packaging. Well-designed custom packaging can help you create packaging that is visually appealing, brand-consistent, functional, sustainable, and increase sales. 📈
See a case study of packaging redesigned for a B2B technology company: HERE
Logic's team of professional CPG packaging developers is here to help! ⬇️
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