As a brand centered around community involvement, KIKI World needed packaging that not only aligned with its minimalist, user-focused ethos but also supported its sustainability goals. The packaging had to reflect the brand's commitment to reducing environmental impact while maintaining the durability required for global distribution. Additionally, the design had to integrate seamlessly with KIKI’s innovative and tech-forward brand identity, all while ensuring functional performance, especially for a product as unique as the Pretty Nail Graffiti pen.

• Sustainability: Reduce the use of traditional plastic in favor of eco-friendly materials without compromising the aesthetic or functional integrity of the packaging.

• Functionality: Ensure that the packaging is versatile for both transportation and retail displays while maintaining the product's freshness.

• Brand Alignment: Create a packaging solution that resonates with KIKI World's minimalist, modern aesthetic and community-driven ethos..

secondary packaging, Logic Inc. designed an uncoated paper sleeve, printed with soy-based inks, that protected a wet-press molded paper tray inside. The heavy paper stock offered both protection and a refined, eco-friendly look. The angular design not only enhanced durability but also reduced the packaging’s footprint, minimizing transportation emissions and supporting retail display versatility​.