EPICUTIS
A packaging program for the worlds most science based luxury skincare
Luxury Skincare & Biotechnology
According to Jordan Harper, Founder of Logic Inc., “In today’s luxury skincare market, packaging is more than just a container for the product—it’s a critical touchpoint for brand storytelling. Our goal was to create a design that resonated with Signum’s core values of transparency and scientific excellence, while delivering a luxurious customer experience.
Challenges
The primary challenge was designing a packaging system that would balance simplicity and elegance—key elements of Signum’s brand ethos—while ensuring consistency across their product range. In a competitive luxury market, the packaging needed to not only look premium but also communicate the brand’s science-driven and transparent approach. Signum also needed a solution that would allow for cost-effective scaling, as their product line grew.
Goals
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Luxury Aesthetic: Design packaging that reflects the clean, minimalistic branding of Epicutis while highlighting the high-end nature of the product line.
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Consistency: Ensure that the packaging across various products delivers a unified brand experience while allowing flexibility for future product additions.
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Product Protection: Create packaging solutions that prioritize protecting the world's best skincare product from the lab to delivery.
Solution
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Luxury Packaging Design: Logic Inc. developed a sleek, minimalist design that focused on reducing visual clutter. The packaging emphasizes the purity of Signum’s formulations, featuring elegant typography and subtle branding elements that let the product’s quality shine through.
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Material Selection and Prototyping: Logic Inc. worked closely with Signum to select materials that balanced luxury with sustainability. Additionally, prototypes were developed to ensure durability and maintain aesthetic integrity through logistics.
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Scalable Structural Design: Logic Inc. ensured that the structural design was versatile enough to accommodate future product launches, allowing for consistency in brand presentation. The modular approach meant that Signum could expand its product offerings without requiring a complete redesign, optimizing both time and cost.