Even Award-Winning Packaging Design Fails to Convert—Here’s Why
When it comes to packaging design, winning awards doesn’t always mean winning sales. A perfect example is Tropicana’s infamous 2009 redesign
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Are traditional soap brands facing a "Blockbuster moment"?
Some of you might be too young to remember Blockbuster Video (yes, I’m dating myself here). In short, Blockbuster dominated movie rentals...
Choosing Between WMS and 3PL for CPG Brands: Optimizing Packaging, Brand Development, Supply Chain, and Logistics
In the competitive landscape of Consumer Packaged Goods (CPG), optimizing your supply chain can be the difference between success and...
Sustainable Packaging: Beyond the Hype - Tackling the Top 4 Challenges
We all know the importance of sustainable packaging these days. Consumers are demanding it, regulations are pushing for it, and frankly,...
Snack Time with Bold Design: A Look at Packaged Food Innovation
Let's grab a bag (or box!) – packaged food is a constant source of fascination for design enthusiasts like myself. There's so much more...
The Ultimate Guide to Molded Pulp Packaging: Sustainable Solutions for Eco-friendly Packaging
Molded pulp packaging is rapidly gaining popularity as a sustainable alternative to traditional plastic packaging. Made from recycled paper
Packaging Design Trend: Why Oversized Packaging is on its Way Out in 2024
Think back to the last online order you received. Was the box more product or air? In 2024, excessive packaging is falling out of favor, and
Crafting Experiences: The Art and Science of Packaging Design
Let's embark on a journey to unravel the artistry of packaging design and explore how it shapes our perceptions and experiences, one box at
From Vision to Reality: The Power of Digital Concepts in Packaging Design
This is a critical part of packaging design. 👉 Creating digital concepts for your packaging designs. This is a crucial stage in the...
The Packaging Design Secret of Iconic Brands
What's The Packaging Design Secret of Iconic Brands? This post will give you their secret sauce.
Case Study: How We Used Packaging Design to Improve Sustainability while Reducing Costs
In today's case study, we unveil a remarkable journey where packaging design transformed not only our client's environmental impact but...
5 Signs Your Packaging Design Needs an Update
If your packaging design is outdated, doesn't reflect your current brand, and/or lacks sustainability it could be costing you sales.
Molded Paper: The Sustainable Packaging Solution for Your Business
Molded paper packaging is a sustainable and eco-friendly alternative to traditional plastic packaging. Learn about the benefits.
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