Is it just us, or did Lunar New Year (CNY) explode onto the mainstream scene this year?

In the world of consumer goods, packaging plays a vital role in attracting attention and influencing purchasing decisions. However, when vis

What happens next is a masterclass in branding, recall, and why packaging design isn’t just important—it’s everything.

When it comes to custom packaging, one thing is certain: you get what you pay for. And at Logic Agency, 2024 has been a living testament to

Are influencer and PR packages dead? Let’s talk about it.

When it comes to packaging design, winning awards doesn’t always mean winning sales. A perfect example is Tropicana’s infamous 2009 redesign

Some of you might be too young to remember Blockbuster Video (yes, I’m dating myself here). In short, Blockbuster dominated movie rentals...

In the competitive landscape of Consumer Packaged Goods (CPG), optimizing your supply chain can be the difference between success and...

We all know the importance of sustainable packaging these days. Consumers are demanding it, regulations are pushing for it, and frankly,...

Let's grab a bag (or box!) – packaged food is a constant source of fascination for design enthusiasts like myself. There's so much more...

Molded pulp packaging is rapidly gaining popularity as a sustainable alternative to traditional plastic packaging. Made from recycled paper

Think back to the last online order you received. Was the box more product or air? In 2024, excessive packaging is falling out of favor, and

Let's embark on a journey to unravel the artistry of packaging design and explore how it shapes our perceptions and experiences, one box at