While everyone's focused on copying the outside, Apple's been quietly innovating on the inside.

Is it just us, or did Lunar New Year (CNY) explode onto the mainstream scene this year?

In the world of consumer goods, packaging plays a vital role in attracting attention and influencing purchasing decisions. However, when vis

What happens next is a masterclass in branding, recall, and why packaging design isn’t just important—it’s everything.

The same slick, white minimalist boxes. The same sterile fonts. The same generic look that screams, “We all want to be Apple when we grow up

When it comes to custom packaging, one thing is certain: you get what you pay for. And at Logic Agency, 2024 has been a living testament to

Are influencer and PR packages dead? Let’s talk about it.

When it comes to launching a startup, your product’s packaging isn’t just a container—it’s a communication tool that speaks volumes about yo

When it comes to packaging design, winning awards doesn’t always mean winning sales. A perfect example is Tropicana’s infamous 2009 redesign

We’re over the moon that our work for the Adidas Nemizez campaign has been selected to be featured in "The Best Retail Packaging Designs by

We’re excited to share one of our latest projects—a collaboration with the innovative team at Ohdoki, a startup that’s pioneering in tech we

Some of you might be too young to remember Blockbuster Video (yes, I’m dating myself here). In short, Blockbuster dominated movie rentals...

Here is a comprehensive guide that dives into various aspects of packaging design, terminology, materials, finishes, manufacturing processes