Packaging Design

Even Award-Winning Packaging Design Fails to Convert—Here’s Why

When it comes to packaging design, winning awards doesn’t always mean winning sales. A perfect example is Tropicana’s infamous 2009 redesign

Logic Work Featured on "The Best Retail Packaging Designs by DesignRush"

We’re over the moon that our work for the Adidas Nemizez campaign has been selected to be featured in "The Best Retail Packaging Designs by

Sustainable Packaging Design for a Startup Changing the Game in Tech

We’re excited to share one of our latest projects—a collaboration with the innovative team at Ohdoki, a startup that’s pioneering in tech we

Are traditional soap brands facing a "Blockbuster moment"?

Some of you might be too young to remember Blockbuster Video (yes, I’m dating myself here). In short, Blockbuster dominated movie rentals...

Comprehensive List of Essential Print and Packaging Design Terms

Here is a comprehensive guide that dives into various aspects of packaging design, terminology, materials, finishes, manufacturing processes

Choosing Between WMS and 3PL for CPG Brands: Optimizing Packaging, Brand Development, Supply Chain, and Logistics

In the competitive landscape of Consumer Packaged Goods (CPG), optimizing your supply chain can be the difference between success and...

Logic Inc. Shortlisted for Pentawards for Sustainable Packaging Design

We are thrilled to announce that our sustainable packaging design, created in collaboration with KIKI World, has been shortlisted for final

Sustainable Packaging: Beyond the Hype - Tackling the Top 4 Challenges

We all know the importance of sustainable packaging these days. Consumers are demanding it, regulations are pushing for it, and frankly,...

Snack Time with Bold Design: A Look at Packaged Food Innovation

Let's grab a bag (or box!) – packaged food is a constant source of fascination for design enthusiasts like myself. There's so much more...

The Unboxing Experience Revolution: How Custom Packaging Elevates Your Brand

This, my friend, is the power of custom packaging. It's more than just a box; it's a sensory experience that sets the stage for your brand

The Ultimate Guide to Molded Pulp Packaging: Sustainable Solutions for Eco-friendly Packaging

Molded pulp packaging is rapidly gaining popularity as a sustainable alternative to traditional plastic packaging. Made from recycled paper

Packaging Design Trend: Why Oversized Packaging is on its Way Out in 2024

Think back to the last online order you received. Was the box more product or air? In 2024, excessive packaging is falling out of favor, and

Crafting Experiences: The Art and Science of Packaging Design

Let's embark on a journey to unravel the artistry of packaging design and explore how it shapes our perceptions and experiences, one box at