Even Award-Winning Packaging Design Fails to Convert—Here’s Why
When it comes to packaging design, winning awards doesn’t always mean winning sales. A perfect example is Tropicana’s infamous 2009 redesign
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Logic Work Featured on "The Best Retail Packaging Designs by DesignRush"
We’re over the moon that our work for the Adidas Nemizez campaign has been selected to be featured in "The Best Retail Packaging Designs by
Sustainable Packaging Design for a Startup Changing the Game in Tech
We’re excited to share one of our latest projects—a collaboration with the innovative team at Ohdoki, a startup that’s pioneering in tech we
Are traditional soap brands facing a "Blockbuster moment"?
Some of you might be too young to remember Blockbuster Video (yes, I’m dating myself here). In short, Blockbuster dominated movie rentals...
Comprehensive List of Essential Print and Packaging Design Terms
Here is a comprehensive guide that dives into various aspects of packaging design, terminology, materials, finishes, manufacturing processes
Choosing Between WMS and 3PL for CPG Brands: Optimizing Packaging, Brand Development, Supply Chain, and Logistics
In the competitive landscape of Consumer Packaged Goods (CPG), optimizing your supply chain can be the difference between success and...
Logic Inc. Shortlisted for Pentawards for Sustainable Packaging Design
We are thrilled to announce that our sustainable packaging design, created in collaboration with KIKI World, has been shortlisted for final
Sustainable Packaging: Beyond the Hype - Tackling the Top 4 Challenges
We all know the importance of sustainable packaging these days. Consumers are demanding it, regulations are pushing for it, and frankly,...
Snack Time with Bold Design: A Look at Packaged Food Innovation
Let's grab a bag (or box!) – packaged food is a constant source of fascination for design enthusiasts like myself. There's so much more...
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